I AM THAT GIRL has launched its new I Am You campaign with a video voiced by Canadian singer Alessia Cara, featuring her hit song Scars To Your Beautiful.

The US organisation aims to help young girls transform 'self-doubt in to self-love' by giving them a safe place to connect and have honest conversations about things that matter. Cara commented 'I think I AM THAT GIRL isn't only great for girls' self-confidence, but it's also a safe place for them to build relationships with each other. It's incredibly necessary and I'm so excited to be a part of it'.